1) We live in a "twitter society", no one likes to read 10,000-word articles about Brett Favre anymore. We'll keep it SHORT but to the point (usually), ENTERTAINING (set-up, set-up, punchline), and EDUCATED (cause we're smaaahhttt).
2) TheCoLA is a sounding board for what goes on in a locker room AFTER the coach leaves. We want the REAL TALK from the locker room, and sometimes real talk is UGLY (like Shawn Marion's jumper).
3) Smart, funny and ridiculously stupid writing is still SMART and FUNNY.
4) It's a scientific fact: beer tastes better when discussing sports.
TheCoLA provides Sports Entertainment at its finest (or its lowest), coming from people with collectively over 100 years of sports-related experience (participating & watching), numerous college degrees (allegedly) and over 2 Championship-winning teams (rec leagues included).
